Webinar: B2B Sales strategy for Startups



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During the meeting you will find out:

  • How many stages should a B2B sales process have?
  • Effective sales strategy – what is it composed of?
  • Factors influencing the creation of a sales strategy.
  • The key elements of the sales strategy.
  • Which channels will lead  to a conversation with the client?

Mor Eini is a Strategic Partnerships and Growth Manager at APX. A natural matchmaker, she manages APX’s strategic partnerships in the ecosystem and supports APX B2B portfolio companies with their sales and marketing strategy. Mor connects innovation-seeking companies with one of APX’s market-leading portfolio companies. As one of the founders of one of the biggest VC events for female founders in the DACH initiative, Mor promotes diversity at APX and beyond.

With former dreams of becoming an ambassador, Mor studied International Relations and Middle East and Islamic Studies in the Hebrew University of Jerusalem. However, her career led her down a different path: She helped German start-ups scale up at the EU project GERMANTECH, played a role in the mobility and start-up boom in Israel at the smart mobility community hub EcoMotion, and scouted German start-ups to Israel at the Israeli operation of hub:raum by Deutsche Telekom.

Before fostering a community for Germany-based Israelis in tech, Mor served as a captain in the Israeli Defense Forces, managing the HR affairs for more than 800 soldiers and commanders.

LinkedIn: https://www.linkedin.com/in/moreini

Registered participants will receive detailed information about the meeting by e-mail.

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